Thursday, December 18, 2008
Pinoy Betty la Fea
The comedy hit show Betty La Fea has been redone in the USA to the hit show Ugly Betty (with a twist) and in the Philippines to I Love Betty La Fea, starring our very own Bea Alonzo with Biogesic star, ahem, John Lloyd Cruz.
Of course in the cast are several local big stars to boot - Ruffa Gutierrez, Ai-Ai de las Alas, Gloria Romero, to name a few. While the story has drawn interest among the Western world, its local charm doesn't seem to fit in. For one, it should carry the Andrew E single "Humanap ka ng pangit" as its theme song. Another is the fact that this is one series that has soooooooooooooooooooooooooooooooooooo much commercial endorsements. From Betty selling Clear Shampoo, to Betty taking 4G capsules, to the family of Betty drinking Coke in the special Christmas edition glass tumblers they're giving away, or Ai-Ai endorsing the Knorr special cube mixes...and the list goes on and on...
While the comedy series evokes some light moments, as a whole, one gets tired of so much commercial antics that it eventually loses itself in the advertisementology (pardon the coining of the word) of it all.
The original script writer should probably shoot the moguls at ABS-CBN for turning the series into a commercial run.
ABS-CBN should can the show - NOW!