Monday, November 19, 2012


The best and the worst of the face of digital technology has shown its face.

Last week, the video of #amalayer went viral. The video showed Paula Jamie Salvosa berating lady guard Sharon Mae Casinas at the LRT Santolan station after the guard had told the former to place her bag in the conveyer belt for scanning as part of the security procedures of the train stations and going into the train station at the wrong entrance. Apparently peeved by the guard, Salvosa went on a psychotic anger spree and the rest is history. [She probably had too much espresso that morning.]

Salvosa has gone down in history, courtesy of YouTube, and digital technology as the most watched and trending topic worldwide, replacing even the "Chuck Norris" jokes. Several spoofs were born from the original video that was shown on major network stations during prime time news. After going viral, the life of Salvosa would never be the same again. She probably will never get a job anymore, except probably as some floosie cocktail waitress or masseuse or go-go dancer somewhere in the Santolan area as well.

Technology has made lives of people more productive and communication across all barriers has been torn down. On the other hand, it has served as the medium for destroying careers and personalities.

You will recall the fighting tiff between Raymart Santiago and Mon Tulfo at the Cebu Pacific counter. The sex videos of Dr. Hayden Kho has been the final ax on his blossoming career as a supposed "cosmetic surgeon" (when in actuality he is only a general practitioner) and increased his popularity as a porn star stud. Christopher Lao the Ateneo law school graduate who berated a MMDA officer because Mr. Lao had forced his car to go through a flooded area only to realize that it was neck deep. He was angry with the MMDA officer because the latter had not warned him of the depth of the water. He later accused people who uploaded the video of cyberbullying him. Then there was the case of the Robert Blair Carabuena who berated and slapped the MMDA officer who accosted him for beating the red light. The Human Resource executive of Philip Morris now has a pending case with the government and his driver's license has been permanently revoked.

Media has had a frenzy at the various YouTube uploads lately. Short of having enough news to report, they have included what has become "viral" in an effort to increase their respective viewers. With various networks battling each other for every nook and cranny for the popularity ratings, what has turned "viral" alone in YouTube has now become a "contagion" with media fanning the flames of stupidity, idiocy, sex, violence and profanity.

On the other side of the sword are the faces of success from technology. Charice Pempengco's life changed overnight after Ellen Degeneres and later Oprah made her an overnight sensation. Efren Penaflorida had won the CNN Heroes of the Year a few years ago because the Filipinos had pushed for his achievements online.

And so the story goes, while digital technology has improved in connecting the stories and lives of many, it has also served as the destruction and downfall of others.

The moral of the story - the next time you open your mouth or go into an outrage - STOP, LOOK, and LISTEN. Someone beside you may be taking a video of your rampage and I guarantee you, life with never be the same again - no matter how much you try to explain your side. Media will always be "holier than thou". After all, to media, it's only about the numbers. It will not matter what you say at the end of the day because you have been judged from hello.

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